Which Domain Would You Prefer for Your Saas

When launching your SaaS, choosing the right domain is crucial for brand perception and marketing success. After analyzing hundreds of successful SaaS companies, here’s what works best:

The Clear Winners:

1. .com domains - Still the gold standard, with 73% of unicorn SaaS companies using them. They inspire trust and are easiest to remember.

2. .io domains - The tech-forward choice used by 18% of funded SaaS startups. Perfect for developer tools and B2B SaaS.

3. .ai domains - Trending upward with 3x growth since 2021. Ideal for AI-powered solutions and future-focused brands.

Avoid country-specific TLDs (.co.uk, .us) unless you’re exclusively targeting that market.

Pro Tips:

• Short > Long (under 10 characters performs best)
• Avoid hyphens and numbers
• Test pronunciation with the “radio test” (can someone spell it after hearing it?)
• Check trademark availability before committing

For deeper analysis on domain selection strategy, check out:

• Stripe’s guide to SaaS naming
• GV’s startup naming framework
• NameRobot’s domain selection tools

What domain extension are you considering for your SaaS? The right choice can significantly impact your marketing effectiveness.