Como dice el dicho

Como dice el dicho (As the Saying Goes) is a Mexican anthology drama television series that uses traditional proverbs and folk sayings to frame moral stories about everyday life situations. Each episode dramatizes real-life scenarios that illustrate the wisdom embedded in popular Mexican dichos (sayings), creating a format that combines entertainment with cultural education and moral guidance [1][3].

The series centers around a café called "El Dicho" where stories unfold, with each episode beginning when part of a traditional saying is written on the café wall, setting the stage for the dramatic narrative that follows [7]. This unique storytelling approach made the show a cultural phenomenon in Mexican television, running for an impressive 14 seasons and producing over 1,100 episodes.

Format and Structure

The show follows a distinctive anthology format where each episode tells a self-contained story featuring different characters and situations. The unifying element is the café "El Dicho," owned by Don Tomás, which serves as the narrative anchor point where various life dramas play out [1][7].

Each episode begins with the first part of a traditional Mexican proverb being written on the café wall, which then leads into a dramatization that brings the saying's meaning to life through realistic scenarios [7]. The stories tackle contemporary social issues including family conflicts, romantic relationships, workplace challenges, health crises, and moral dilemmas, all while demonstrating how traditional wisdom applies to modern situations [5].

The series starred Sergio Corona as the main host and narrator, accompanied by Nuria Gil and Pepe Valdivieso, who helped guide viewers through the emotional stories designed to resonate with audiences' personal experiences [2].

Production History

Como dice el dicho premiered in 2011 on Las Estrellas (formerly Canal de las Estrellas), Televisa's flagship network [3][6]. The show was created as part of Televisa's strategy to produce content that celebrated Mexican cultural values while addressing contemporary social issues through accessible storytelling.

The series maintained consistent popularity throughout its run, airing daily at 5:30 PM and becoming a staple of Mexican afternoon television programming [8]. Its success led to international distribution, with episodes made available on platforms like Univision in the United States, expanding its reach to Mexican-American audiences [5][7].

The show's production model allowed for rapid content creation, with new episodes featuring fresh casts and storylines while maintaining the consistent thematic framework of proverb-based moral tales. This approach enabled the series to address timely social issues while preserving its core educational mission.

Cultural Impact and Themes

The series served as a cultural bridge between traditional Mexican wisdom and contemporary social challenges. By grounding modern stories in centuries-old proverbs, the show reinforced the relevance of folk wisdom while making it accessible to younger generations who might otherwise be disconnected from traditional sayings.

Episodes addressed significant social issues including HIV/AIDS awareness, economic inequality, domestic violence, addiction, and discrimination [5]. The show's approach of embedding these serious topics within familiar moral frameworks helped normalize difficult conversations while providing viewers with both entertainment and guidance.

The café setting created a sense of community familiarity that resonated with Mexican cultural values emphasizing family, neighborhood connections, and shared wisdom. This environment allowed the series to explore how traditional values could guide people through modern challenges, from workplace ethics to family relationships.

End of Production

After 14 successful seasons, Como dice el dicho concluded in 2025 due to economic pressures affecting the television industry [3]. The series finale marked the end of one of Mexican television's longest-running anthology series, leaving behind a legacy of over 1,100 episodes that documented both traditional Mexican culture and evolving social issues.

The show's extensive episode library continues to be available through various platforms, including YouTube channels dedicated to complete episodes, ensuring that its cultural and educational content remains accessible to future audiences [4][8].

Legacy and Distribution

The series created a unique template for edutainment programming that successfully combined moral instruction with dramatic storytelling. Its format influenced other Spanish-language productions seeking to blend cultural preservation with contemporary relevance.

Digital distribution through platforms like YouTube and Univision's streaming services has given the show continued life beyond its original broadcast run, allowing episodes to reach new audiences and serve as cultural education resources [2][4][7]. The complete episode availability online has made it a valuable archive of Mexican social commentary spanning nearly a decade and a half.

Related Topics

• Mexican television drama
• Anthology television series
• Televisa programming
• Mexican proverbs and folk wisdom
• Las Estrellas network
• Spanish-language television
• Cultural preservation in media
• Moral education through entertainment

Summary

Como dice el dicho was a Mexican anthology drama series that ran from 2011 to 2025, using traditional proverbs to frame moral stories about contemporary life situations, becoming one of the longest-running series in Mexican television history with over 1,100 episodes.